LEARNING AND DEVELOPMENT

Google, TikTok, Snap & More Offer Free Courses to Upskill Early Career Marketers

Samantha Manrique
April 18, 2024
5 min read

Calling all aspiring marketers!

Are you looking for ways to freshen up your resume before acing that entry-level marketing internship or role? Or are you looking to expand your knowledge and grow your portfolio, but don’t have enough expertise? Look no further – digital marketing is rapidly growing, so it’s important to keep your skills up-to-date. While you can grow your skills in many ways — degree programs, bootcamps, apprenticeships, etc. — we also want to share top self-paced classes as a way to expand your skills. 

Keep scrolling to unlock an array of marketing course resources designed for YOU to upskill in areas such as branding, analytics, advertising, campaign management, SEO and much more!

These courses are both virtual and free for everyone – from early career builders to seasoned marketers looking to brush up on their existing skills, all at your own pace. Below, we highlight a few resources plus 1-2 top courses on each to get you started.

SemRush

SemRush is here to help elevate your abilities in devising content strategies and projects, and in creating advertising content. Enhance your targeting of the audience effectively, master the art of storytelling, and learn tactics of SEO that are driven by content.

SEO Fundamentals Course

Overview: Understand SEO basics and harness the power of effective keyword research to level up your digital foot traffic. 

Content Marketing and SEO Fundamentals Course

Overview: Boost your engagement by mastering the use of a powerful content framework that will have your audience eagerly sharing your material

HubSpot

HubSpot provides a variety of marketing courses aimed at entry-level marketers eager to enhance their expertise in areas such as digital platforms, campaign tactics, SEO, Google Sheets templates, AI, and more.

AI for Marketing Course

Overview: Discover how AI tools can help YOU supercharge your content and track your analytical performance. 

Instagram Marketing and Ads Course

Overview: Learn how to roll-out an engaging Instagram marketing strategy by leveraging the ever-evolving power of storytelling and paid social media ads.

TikTok

TikTok Academy is your one-stop destination for mastering brand visibility, crafting engaging ads, generating creative content, understanding analytics, and achieving business marketing objectives.

TikTok 101

Overview: Build a powerful presence on the platform through a marketing strategy that incorporates paid, organic, and creative-led content.

Get Started on TikTok's Ad Manager

Overview: This course is a step-by-step guide for running impactful in-app campaigns for the ever-evolving TikTok community on TikTok Ads Manager.

Snap Focus

Snap Focus is a learning portal to help marketers develop fundamental skills to run effective in-app Snap campaigns. 

Advertising on Snapchat 

Overview: Drive awareness with full-screen Snap Ads, expertly designed to keep your audience engaged at every stage of the marketing journey. 

Creative Best Practices

Overview: Discover the key principles for employing storytelling and design skills to optimize your Snap Ads through immersive experiences that incentivizes Snapchatters to take action.

Canva

Explore your design abilities with Canva’s Design School, which provides thousands of design tutorials on how to design like a Canva pro with typography, color schemes, layouts, and more right at your fingertips!

Social Media Mastery Course 

Overview: Learn the fundamentals of social media marketing by defining social channels and learning the value of online communities and defining your platform goals.

Grow with Google

Grow with Google’s Digital Marketing course is hosted on Coursera, a platform that centers around helping early-career builders up-skill in areas like marketing, business, IT, and more! 

Digital Marketing & E-Commerce Certification 

Overview: This course gives you the run-down on how to manage digital campaigns, attract customers, and effectively sell products online.

To learn more about building a non-traditional career pathway, sign up to receive communications from Next Shift Learning, or follow us on LinkedIn and Instagram.

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